If you’ve been avoiding video content, you’re not alone.  

But ignoring it means missing out on all the value it can bring to your marketing – from visibility in search to reach on socials.

We all know that video matters. But knowing where to start - or knowing exactly how it matters to your business - is where we get stuck.

Video can feel complex, resource-heavy and, as a result, often gets deprioritised in favour of lighter-lift formats.

But video is now one of the main ways that audiences consume and engage with content, and a huge factor in driving decision making.

Whether it’s improving reach and visibility, building trust or increasing conversions, video is a vital component of a strategy that truly connects with your audience.

This masterclass is for CMOs, marketing managers, content leads, People & Culture and teams who want to unpack why video matters now, how it’s shaping the current content landscape and what it means for your content strategy.

Join Lucy Plant at 12:30pm on Thursday 23rd April for a 45-minute Masterclass, followed by a Q&A session.