Join Lucy Plant in this masterclass designed for CMOs, marketing managers, content leads and People & Culture teams looking to better understand the role of video in their content strategy. Whether you’re building a new strategy or refining an existing one, we’ll unpack how video is shaping the current content landscape and what it means for your approach.
In this masterclass, you’ll learn how video can make an impact in your business with:
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Why video is a powerhouse content format across platforms and channels
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How video builds trust, drives engagement and influences conversion
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The role video plays in search, AI visibility and discoverability
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How video fits into your content strategy
Date: Thursday 23rd April
Length: 45-minutes