Do you want your business to be known as a thought leader? One that drives conversations in new directions with original thinking? One that people turn to for ideas and insights on their industry?

That’s what it means to be a thought leader. And true thought leadership hinges on creating compelling, insightful content.

The benefits of generating and sharing thought leadership content are many, with the most significant being enhanced brand reputation. But creating genuine thought leadership content that cuts through the noise is no small feat – and many attempts fail to meet the mark.

In this masterclass, Brooke Hill, Founder & Director of the Contented Copywriter – the Stevie Award-winning agency behind the "Thought Leader of the Year" campaign – shares essential strategies for creating thought leadership content that will establish and solidify your brand’s reputation as a thought leader.

Join Brooke on Tuesday 4th June at 12pm for a 45-minute masterclass, followed by a Q&A session.

Register now

What you'll learn:

In this Masterclass, you’ll discover how to enhance your brand’s reputation through thought leadership content that makes a real impact. We’ll cover: 

  • The transformative effect of thought leadership content on your brand's image
  • What not to do: typical traps in crafting thought leadership content
  • The three essential elements of impactful thought leadership
  • Tried-and-tested strategies for developing authentic thought leadership content

Masterclass: How to turn your business into a thought leader

$59.00 AUD

77% of CEOs say thought leadership improves perception of the brand’s ability to meet their needs. - FT Longitude

Register now